tag:blogger.com,1999:blog-8720274509033422956.post5765705515562618555..comments2024-03-21T00:06:55.325-07:00Comments on Foodservice Solutions: Bandwagon marketing; what’s happening to Restaurant marketing?Steven Johnson Grocerant Guruhttp://www.blogger.com/profile/15969218421191717095noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-8720274509033422956.post-90806973125795560012009-09-25T05:23:37.480-07:002009-09-25T05:23:37.480-07:00I agree with both of you! $1 entree and free kids ...I agree with both of you! $1 entree and free kids meals are in fact commodity marketing! The question is Why? It's simple C-level leaders who would rather follow than lead.Steven Johnson Grocerant Guruhttps://www.blogger.com/profile/15969218421191717095noreply@blogger.comtag:blogger.com,1999:blog-8720274509033422956.post-12997982588278115952009-09-24T22:28:07.368-07:002009-09-24T22:28:07.368-07:00Joel has a point with the unremarkable comment but...Joel has a point with the unremarkable comment but it excludes the obvious too. You may in fact be quite remarkable, but if no ones knows you are, well then what's the point? The commdity based cash flow tied in with some degree of greed also seems relevent. A $1 main course food item is indeed a commodity regarless of what it is made out of yes?RestaurantZoomhttp://www.restaurantzoom.comnoreply@blogger.comtag:blogger.com,1999:blog-8720274509033422956.post-12806810665069849152009-09-24T16:38:00.478-07:002009-09-24T16:38:00.478-07:00Oh. One addition. Remember when Wendy's and Co...Oh. One addition. Remember when Wendy's and Coors beer actually had a 'brand'. At one time these brands were exclusive. You could only get Wendy's in certain geographies and Coors was only sold in the West. I used to ship Coors back in my suitcase, and would go out of my way for Wendy's in Ohio. What happened? They both became a commodity based on 'cash flow' greed. Expanded markets and now they both are Miller and McD. It doesn't really matter.R.W. Carsiahttps://www.blogger.com/profile/03787165812939070649noreply@blogger.comtag:blogger.com,1999:blog-8720274509033422956.post-83945195109900309942009-09-24T16:04:46.557-07:002009-09-24T16:04:46.557-07:00Good post. I'm not a fan of chain food marketi...Good post. I'm not a fan of chain food marketing to begin with. They base everything on 'cash flow' not profitability. I do like $1.00 cheeseburgers, but it's a commodity to me. I don't care, or know the difference between Wendy, McD, or Taco Bell. I buy on price points, not brand. And that is their long-term challenge. I will never go out of my way for fast food.R.W. Carsiahttps://www.blogger.com/profile/03787165812939070649noreply@blogger.com