There are roughly 29 restaurants in the United States for every grocery store today. During the past 12 years roughly 50% of legacy grocery stores have closed. Consumers are dynamic not static and according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® if you are a legacy grocery store today unless you evolve you may not be around in five more years.
Regular readers of this blog know that The Fresh Market is working hard at focusing on today’s consumers not yesterday’s retail metrics. Currently consumers at The Fresh Market are getting a head start on summer celebrations with a variety of grocerant niche fresh prepared foods, from an Ultimate Summer Picnic to Father’s Day meals and a backyard barbecue meal kit for the Fourth of July. The Fresh Market has created a platform for meal solutions to rival those offered in the restaurant space.
Dan Portnoy, chief merchandising officer of The Fresh Market, stated, “As a sense of normalcy begins to return, we wanted to ensure we had everything our guests need to enjoy the season from holiday meals to new and innovative seasonal items and grilling essentials. There’s something for our guests to discover in every department this summer.”
If success does leave clues, and it does, you can see how the new, Ultimate Summer Picnic for four people at $49.99, which includes a Petite Bistro sandwich tray, a charcuterie tray, The Fresh Market Fig and Olive Crisps, a mixed melon cup, The Fresh Market Sparkling Mineral Water, and a dessert bar sampler box, is garnering attention. The Ultimate Summer Picnic can be ordered from The Fresh Market online for pickup the next day all summer long.
Not done yet, new this year is an Ultimate Kabob Meal for $49.99. It serves four and includes a choice of Ultimate Steak Asada Skewers or Ultimate Salmon Skewers (choose four steak, four salmon or mix and match with two of each), four loaded twice-baked potatoes, a rustic apple tart, and a pint of Talenti Tahitian Vanilla Bean Gelato. The Father’s Day meals can be ordered online through June 15, and then picked up in-store June 18-20.
Empowering summer meal solutions, The Fresh Market is offering a Fourth of July Ultimate Backyard Barbecue. The barbecue serves six to eight people and comes with three racks of baby back ribs, 2 pounds of mild Italian sausage, The Fresh Market Sweet BBQ Rib Rub, The Fresh Market Thick & Sweet BBQ Sauce, four veggie kabobs, 2 pounds of Mediterranean pasta salad, an old-fashioned apple pie and Homemade Brand Vanilla Bean Ice Cream. The Ultimate Backyard Barbecue can be ordered through June 29 for pickup from July 1-5.
Note: In addition to the convenient holiday meal offerings, The Fresh Market is promoting its Gourmet Burgers that are made in-store with fresh ground meat and are only sold the same day they are made. Guests can expect to find at least eight varieties every day, such as Bacon Cheddar Burger, Bleu Cheese Burger, Portabella Gouda Burger, Three Cheese Burger, Philly Cheesesteak Burger, Garden Fresh Turkey Burger and Spinach & Feta Greek Chicken Burger.
Mix and match meal components are the hallmark of the Grocerant Niche and The Fresh Market is also offering seasonal citrus desserts and baked goods, including a new Lemon Cake Roll; Summer Bliss Chiffon Cake; Lemon Supreme Cream Pie; and Coconut Pineapple Mini Muffins.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche.