tag:blogger.com,1999:blog-8720274509033422956.post7968307561757271066..comments2024-03-21T00:06:55.325-07:00Comments on Foodservice Solutions: Private label food brand managers are out witting legacy food national brand managers.Steven Johnson Grocerant Guruhttp://www.blogger.com/profile/15969218421191717095noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8720274509033422956.post-57840438711454437402009-12-21T11:03:38.647-08:002009-12-21T11:03:38.647-08:00"Forget branding, concentrate on sales!"..."Forget branding, concentrate on sales!" <br /><br />Brands only thrive and survive by consumer purchase and trial. My bet is most any member of the manufacturing community would gladly co-brand their products onto a McDonalds menu except for a very small and tightly focused group of niche companies.<br /><br />When I sold to McDonalds, our national brand items were sold without our branding for the most part. Consumers assumed they were purchasing a McDonalds branded product. We placed effort and achieved some recognition with the McDonalds consumer on our brand offering within McDonalds.<br /><br />There are other examples that I can share to demonstrate this point with the largest food brand marketers in the USA.<br /><br />Protection is like isolation and doubtful this concept overtime is going to reap any company value or strong profits in the future.Blue Water Partner Companies, LLChttps://www.blogger.com/profile/17846208168478375621noreply@blogger.com