Quick Chek more than a convenience store, closer to a Grocerant!

Earlier this month we named Quick Chek as having introduced the most innovative potentially channel disruptive menu item for their Angus Burger for 2009. The Angus Burger garnered attention from the press, attention on its foodservice offering by customers and put notice to all industry competitors that Quick Chek was serious about building foodservice sales.

Building sales in the crowed ready-to-eat and ready-to-heat Grocerant niche is challenging lucky for Quick Chek John Schaninger, is vice president of sales and merchandising he understand the popularity of the niche and how to drive customer frequency. His successful “skinvertising” program this summer has been reinvigorated this winter to promote soup sales.

Here is how Quick Chek’s “skinvertising” works for this program. “Customers purchasing any size coffee between 5 a.m. and 9 a.m. that day will receive a special "Warm Up Wednesday" stamp on their hand at checkout. When they return between 11 a.m. and 6 p.m., and present their hand stamp, customers will receive a complimentary soup. They can choose from one of Quick Chek's many varieties, including Chicken Noodle Galore, Pot Roast Vegetable, Italian Wedding, Sweet Potato Bisque, Roasted Tomato and Garlic, and Spicy Chili, among others.

If success leaves clues Quick Chek is blazing a trail! Roll, Roll, Roll, Away Roller Grill was an article we posted earlier this month as well and this is another example of how fast foodservice is changing in all channels. Foodservice Solutions of Tacoma, WA is the global leader in the Grocerant niche. View my complete profile at: http://www.linkedin.com/in/grocerant or leave a comment or question below.