Fresh & Easy is getting more “Better For you” food in 2011.



Grocerant ready-to-eat and ready-to-heat food is just another reason Fresh & Easy Neighborhood Markets sales and profits are expanding. Refocusing on the American Consumer, Fresh & Easy just might be consumer quick & simple answer with its grocerant offerings. This year Fresh & Easy is expanding its eatwell product line. The retail chain, with locations in California, Arizona and Nevada, is adding at least 11 new items to its offerings and 7 new units in Northern California.

All of the new products are within the eatwell product line contain “no more than 25 percent of the daily values for calories, fat, saturated fat and sodium. In addition they do not contain artificial colors or flavors, high-fructose corn syrup or added trans fat; preservatives are used only when necessary, according to Fresh & Easy Neighborhood Market. “

Fresh & Easy understands Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price. You can see that in their new eatwell line offerings of “steak and spinach salad, curry chicken wrap, minestrone soup and garlic alfredo salmon. All eatwell products carry front-of-pack nutritional labels listing the calories, fat, saturated fat and sodium. The new products sell for under $4. The company also recently introduced frozen eatwell meals that sell for $1.99.”

Since 1991 Foodservice Solutions® a Tacoma, WA based retail foodservice consultancy has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson, BING / GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant