Ready-2-eat
and heat-N-eat food must have a high degree of consumer relevance to succeed in
any retail food niche today. Technomic Inc. understands retail foodservice, the
foodservice consumer and is beginning to focus on the grocerant niche. For over
forty years they have been listening to consumer and benchmarking key retail
food data for manufactures, restaurants, grocery and convenience stores. They understand what the consumer wants, how
they have changed and importantly how they eat.
How they eat, by the way has evolved dramatically over the years.
Fresh &
Easy Neighborhood Markets listens to consumer and understands that building top
line sales and bottom line profits is a result of giving consumer what they
want. Fresh & Easy has recently
launched a better for you line of products called eatwell “a line of more
nutritious products to help customers manage their diets without compromising
on taste”. They understand that in America we want to eat our way thin.
John Burry, chief commercial officer for Fresh & Easy stated. “We created a range of items designed to make it easier for customers to eat well without compromising on flavor. With products like mojito shrimp and sweet chili chicken, we’re building on the huge success of our kitchen items and helping our customers more easily manage their diets. This line was based on direct customer feedback, ““Customers asked us for products with less sodium, calories and fat, and we listened “
John Burry, chief commercial officer for Fresh & Easy stated. “We created a range of items designed to make it easier for customers to eat well without compromising on flavor. With products like mojito shrimp and sweet chili chicken, we’re building on the huge success of our kitchen items and helping our customers more easily manage their diets. This line was based on direct customer feedback, ““Customers asked us for products with less sodium, calories and fat, and we listened “
The eatwell
product line contains no more than “25 percent of the daily values (based upon
a 2,000-calorie diet) for calories, fat, saturated fat and sodium… The eatwell
products also carry front-of-pack nutritional labels, which are designed to
communicate the calories, fat.” Grocerant ready-to-eat and ready-to-heat food
continues to get better for you!
Since 1991 Foodservice Solutions®
of Tacoma, WA has been the global leader in the Grocerant niche. For more on Steven A. Johnson and Foodservice
Solutions® visit http://www.linkedin.com/in/grocerant or on Facebook at Steven
Johnson, BING / GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant
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