Snacking the New Breakfast

Time starved ready-2-eat consumers want better for you food and believe that multiple small meals are better for you than one regular meal are replacing breakfast with snacks. Restaurants, Grocery stores, Convenience stores and chain Drug stores are all ready to cash in on this new trend.

Walgreens now has 500+ stores that host Café W selling fresh beverages and tag-along snacks that are providing incremental lift to stores. Taco Bell has a focus on the “fourth meal”, while McDonalds is garnering lift with new coffee beverage options and snack wraps.

Nielsen reported that last year sales of all snack foods reached $16.64 billion, that is 3.3 percent from a year ago.  Consumers are dynamic not static food retailers must incorporate directional moves by consumer into their product offerings.

Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant