Ready-2-eat and heat-N-eat fresh prepared food that can be portable is
now being sold at traditional restaurants, grocery stores, drug stores,
convenience stores and dollar stores. Blend in these new avenues food of
distribution, with traditional products packaged with a “twist” and witness
sales success.
Baby boomers continue to drive sales of new grocerant ready-2-eat and
heat-N-eat food product growth, demographic shifts particularly empty nesters
living longer and living is smaller family units than ever before will continue
to drive this change for years to come. Retailers must understand and focus on
the fact that 50% of US adults over the age of 18 are single.
Richard
Cope was quoted saying “as people are working longer into retirement, there is
a greater need for products geared towards vitality and health in a more senior
workforce. “At the moment energy drinks, foods and snacks are marketed
towards the youth market,” he said, “but they will become more about
getting people through the day at an older age.”
We are entering a new era in food retailing; it is bringing new products
and new avenues of distribution. Men are
increasingly shopping for the family looking at products for the first time or
for new products that either caters to traditional male preferences or new
family focused products. Cope wonders “While
retailers may presume they are pitching to women shopping for families, Cope
questions whether there is a need for more masculine takes on health and
value. Consumers are evolving and the
grocerant niche is leading the pack within retail foodservice space.
Outside eyes can
deliver top line sales and bottom line profits.
Invite Foodservice
Solutions® to complete a grocerant program assessment, brand, product placement
or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant
or
twitter.com/grocerant
No comments:
Post a Comment