Is Walgreens selling Lunch or Dinner to your customers?

Walgreen's continues to expand in the depth and direction of the Grocerant niche.  The grocerant niche is a result of the blurring of the line between restaurants, grocery stores, convenience stores, and drug stores all selling fresh prepared, portable convenient meal solutions.  Targeted at the time-starved consumer with Ready-2-Eat or Heat-N-Eat fresh prepared food components that are “better for you”, portable and portioned for one or two. Walgreens gets it and is positioning for a much larger share of the food retailing dollar.


In a programs Walgreens rolled out in major unban city’s you can now find fresh fruits and vegetables, salads, sushi , sandwiches and Heat-N-Eat meat loaf. In addition Walgreens spokesman Robert Elifinger stated “ Our San Francisco area customers are already buying a lot of food in our stores, and there are requests for more product offerings," he said.

With this market test well underway, Walgreens is now testing fresh food in New York via Duane-Reade, Chicago and the San Francisco bay area. For all of my regular readers you have heard it hear before but this trend is sweeping the country from coast to coast.  Non-traditional food retailers are finding success selling fresh prepared ready-2-eat and heat-N-eat food.

These expanded points of distribution may well challenge many a legacy fresh food retailer including chain restaurants, grocery stores and convenience stores for market share. Are you ready for change?

Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.