Thursday, June 21, 2012

Restaurant customers delight at new options while restaurant menu mavens cringe.



The tables are turning and consumers are finding innovation, excitement and sophisticated choice in fresh prepared food in Grocery Stores, Convenience Stores, and Chain Drug Stores.  This is complementing what they have for years found in restaurants.  The new paradox for consumers is where to shop? Grocery, Convenience stores or Drug Stores or take away from restaurants.

I will list three sets of menu items; A, B, C.  The first person to Email me and list in order which sector each menu grouping came from will win a Starbucks gift card.  The sectors of choice are: Grocery, Convenience Stores and Restaurants. Email: grocerant@q.com

Grouping A:
  1. Potato Crusted Dijon Salmon
  2. Corned Beef & Cheddar on Rye
  3. Red Pepper Risotto
  4. California Chicken Salad

Grouping B:
  1.  Lager Battered Fried Shrimp
  2. Sweet Potato Salad
  3. Wild Mushroom Farro
  4. Almond Cream Torte

Grouping C:
  1. Pasta with Vodka Blush sauce
  2. Edamame Succotash
  3. Turkey Club on Flatbread
  4. Raspberry-White Chocolate Cake

Its 4 PM: your customers are just beginning to think about what's for dinner. 81% of American consumers are unsure about what's for dinner. Time Starved Consumers are looking for high quality ready-2- eat foods and heat-N-meals. Is your brand top of mind?  Are your customers buying from a new point of fresh food distribution? Foodservice Solutions® can help.

Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For brand or positioning experts contact: Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant Email: grocerant@q.com

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