Burger King’s success this summer can in part be
attributed to cool treats. Leveraging
new product albeit traditional ice cream with a twist; it looks as if Bacon
Sundaes and $0.50 Cones just might have done the trick.
The 5 P’s of food marketing: Product, Packaging, Placement,
Portability and Price while ever present at Burger King, one can clearly see
how wisely they utilized them during the summer season to garner new consumers
while increasing frequency by day-part. Snacking; it the new normal and treats
are a double positive with consumers.
The primary driver of the ready-2-eat
and heat-N-eat grocerant niche food is quality food bundled as components
allowing and promoting consumer choice.
Meal time is now becoming a time of convenient meal participation, with differentiation
and individualization for the entire family. When a family can mix and match components
everyone wins. Burger King’s new summer
snacks provide options for family fun.
Fun comes under the hallo of “better for you” and Burger King is
offering heat relief fun.
Burger King while
enjoying a sales bump from its introduction of new menu items will soon be
creating distinctive
differentiated food consumable’s as an entity with identity by day
part they can truly call their own. Burger
King now has top line sales momentum and is garnering consumer support. Success does leave clues and the next
challenge new branded product as an entity with identity will be rolled out in
2013.
For international corporate presentations,
educational forums, or keynotes contact: Steven Johnson Grocerant Guru at
Tacoma, WA based Foodservice Solutions.
His extensive experience as a multi-unit restaurant operator,
consultant, brand / product positioning expert and public speaking will leave
success clues for all. Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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