Boston Market once a national
player in the ready-2-eat and heat-N-eat fresh prepared food niche is getting
its Mojo back! Re-sized, refocused and
revitalized Boston Market is once again garnering attention of the consumer and
targeting the grocerant niche for growth.
When Sun Capital tapped Lane
Cardwell to refocus the concept he did an outstanding job while he has moved on
you can see his work today in Boston Market’s tagline Eat Anytime Anywhere
which reflects Cardwell’s vision and mirrors the desires of consumers in
2013. Of course regular readers of this
blog know we have been touting this shift in consumer thinking since 1991.
This Easter Boston Market with
that understanding in hand has launched Easter holiday with messaging “spend
more time with your family and less time in the kitchen”. Easter is Sunday
March 31, 2013 and all Boston Markets will be open and offer a “special $10.99
Easter Special Meal, which includes hand-carved ham with two home style sides,
freshly baked cornbread and a slice of apple pie.”
However if you want your meal “catered
(orders must be placed in advance) to Heat & Serve and A La Carte options”
allowing customers to customize and personalize the family meal leveraging meal
components to garner a Happy Holiday Boston Market has that option as
well. The point of distribution may be
the same but the differentiation in place consumed adds value to the brand and
the consumer.
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: grocerant@q.com or visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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