If success leaves clues one
clue is consumers are dynamic not static.
While consumers evolve it is critical that companies move with
consumers. In a new Technomic
study found that “More than any other factor, 69 percent of consumers report
that dining with friends contributes to a fun, exciting restaurant experience
(2013 Menu Positioning & Occasion Driver Consumer Trend Report).
I would like to introduce
you to Threep. Threep is a mobile
application that rewards users for visiting your business in groups of 3 or
more people. It is consumer interactive
and participatory, with real time consumer relevance, adding value to your
brand, building sales with incremental group size, and leveraging Micro groups
for Macro results.
Threep is currently available in the
Apple App Store as “Threep Lite” and will be publically released for Android
early next month. Threep is contributing to the evolution of the mobile food space
that is resonating with consumers.
Threep is a platform providing contemporized consumer relevance and can
edify every food marketer’s tool kit.
The only out-of-pocket cost to you
would be for a smart device to run the retailer software such as an iPod Touch,
which sell for less than $195.00 (or about $0.66 per day for the first year)
per store. If your location already has
an iPhone, iPad, or iPod Touch, it can be set up to run on your existing devise
at no cost.
The ability to build sales,
customer frequency, and check average targeting office workers for lunch, happy
hour, dinner and family’s on the weekend specifically could contribute
significantly to your efforts to build
both top line sales and bottom line profits. You pay only for positive results – there are
no fees, no sales.
Steven Johnson is
Grocerant Guru at Tacoma, WA based Foodservice Solutions, with extensive
experience as a multi-unit restaurant operator, consultant, brand / product
positioning expert and public speaking. Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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