In
a hurry, but want a balanced meal? Look no further than your favorite
convenience store. Think I’m kidding. If
growth is a key to success the then everyone must look at the growth rate of
the convenience store sector. The C-store sector is the only sector of retail
food service to experience positive numbers for the past 5 years.
How
have they done it? Partnering with fresh food suppliers, bundling, ready-2-eat
and heat-N-eat meal components into options that consumer found attractive. 7
Eleven grew 14.4% last year alone with 50% of the new unit’s not selling
gasoline. 7 Eleven is focusing on fresh
ready-2-eat food.
Wade
Hanson principal at Technomic says “gone are the day of trips to the grocery
store designed to address a family’s needs for the next one or two weeks”. What
is happing is consumer are migrating on two fronts they are leaving grocery
visits behind but are ever increasing leaving quick service restaurants behind
as well.
7
Eleven is not the only company in the C-store sector doing well. Wawa is
expanding in Florida; Sheetz continues its growth outside Pennsylvania, and
Casey General Store has continued expanding into new markets while driving
solid same store sale growth.
Were your same-store sales up 7 % or
better in 2012? Interested in learning how the 5P’s of Food Marketing can edify
your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization contact us via Email us at: grocerant@q.com or visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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