Consumers are time starved, price
sensitive, fresh focused and increasingly finding new non-traditional outlets
for fresh food. Coinstar offers fresh brewed Seattle Best Coffee in a vending
format in and out side of non-traditional locations. Last week Coinstar changed its name to
Outerwall in order to reflect it’s new found additional success. Is your
restaurant going to lose customers to new non-traditional points of
distribution?
On the go, ready-2-eat Edible Arrangements
is now selling targeting you. Edible
Arrangements is extending its brand while build brand value. Consumers today find it easier than ever to
buy fresh fruit treats, chocolate dipped fruits, and premium fresh fruit
bouquets with the launch of all new “Edible To Go Locations designed for
shopping malls and other high-traffic venues.”
After trial and testing for two years Edible To Go is
ready and deploying in high-traffic venues the ilk of malls and airports.
Edible To Go offers “array of fresh cut, all-natural fruits, smoothies, fresh
squeezed lemonade, and orange juice, fresh fruit salads, sundaes and parfaits,
as well as fresh fruit arrangements.”
Will Edible Arrangements be so successful with Edible To
Go that they have to change their name the way Coinstar did? How is your brand evolving? Where do you sell
your food today? How do you sell it?
Many legacy restaurants scoffed at take-N-bake pizza companies. Today Pappy Murphy’s has over 1,350 winning
consumer awards and garnering market share.
Is your company doing that? Ready for repositioning assistance?
Since 1991 Foodservice Solutions® Tacoma, WA based retail foodservice
consultancy has been the global leader in the Grocerant niche. Need product or
brand positioning assistance call 253-759-7869 for more information on us
simply visit the
Grocerant LinkedIn page or BING / GOOGLE: Grocerant Guru
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