Consumers
looking for ready-2-eat fresh prepared food found it at Burger King this
summer. When Flavia Faugeres Burger
Kings Global Chief Marketing officer released the summer menu limited-time menu
and said they had “something for everyone”, there was. LTO’s work and when you batting aggressive
competitors more items may just have worked.
Burger King
introduced the large summer offering but still needed to get customers into the
door. Clearly integrating Foodservice
Solutions® 5 P’s of food marketing leveraging price with the $0.50 ice cream
cone. One you have a driver, the ability
to please was accomplished with the summer menu which had “something for everyone.” This summer’s over-loaded limited-time-only
menu included:
Turkey
Burger ~ Satisfy
your hunger with a fire-grilled Turkey Burger from the burger experts topped
with fresh-cut lettuce, sliced tomatoes, crisp red onions and mayo all
served on a warm, artisan-style bun. (Suggested retail price starts
at $3.99)
Veggie
Burger ~ Not just for
vegetarians, our great-tasting Veggie Burger is made with real vegetables and
wholesome grains, beginning with a MorningStar Farms®
Garden Veggie Patty and topped with fresh-cut lettuce, juicy tomatoes, red
onions, ketchup and mayo all served on a toasted sesame seed bun. (Suggested
retail price starts at $2.99)
Chipotle
WHOPPER® Sandwich ~ A twist on AMERICA’S FAVORITE BURGER™ packed with smoky
sweet flavor; the new Chipotle WHOPPER® Sandwich is made with
USDA inspected fire-grilled ground beef, topped with thick-cut bacon, pepper
jack cheese, spicy chipotle mayo, fresh-cut lettuce, ripe tomatoes and sweet
Caramelized style onions, all on a toasted sesame seed bun. Also
available as a WHOPPER JR.® Sandwich. (Suggested retail price
starts at $4.29 and $2.49 respectively).
Chipotle
Chicken Sandwich & Chicken Wrap ~ BURGER KING®
invites you to sink your teeth into your choice of juicy, premium white meat TENDERGRILL®
or TENDERCRISP® chicken generously topped with pepper jack
cheese, thick-cut smoked bacon, spicy chipotle mayo, sweet Caramelized style
onions, fresh-cut lettuce and ripe tomatoes all served on an warm,
artisan-style bun. Also available as a wrap. (Suggested retail price starts at
$4.79 and $2.99 respectively).
Bacon
Cheddar Stuffed Burger ~ Try our mouthwatering USDA Inspected fire-grilled ground
beef patty stuffed with hardwood smoked bacon and savory cheddar cheese, topped
with fresh-cut lettuce, juicy tomatoes, ketchup, mayo and crispy onion rings
all on a warm, artisan-style bun. (Suggested retail price starts at $3.99)
LOADED TATER
TOTS™ Potatoes ~ Enjoy this bite-sized snack of warm fluffy
potatoes filled with flavorful bacon and sweet onions, with a crispy crumb
coating on the outside. Available in eight, 10 or 12 piece servings,
these LOADED TATER TOTS™ potatoes are great for sharing and are a savory
complement to any meal. (Suggested retail price starts at $1.99)
Iced Tea ~ Brewed fresh daily, the new
refreshing Iced Tea pairs seamlessly with many menu favorites. Available
in three varieties: sweet tea, unsweetened iced tea and peach iced tea.
(Suggested retail price starts at $1.59)
Piña Colada
Smoothie ~ Escape from the ordinary with the new Piña Colada
Smoothie made with sweet pineapple and tropical coconut blended for a flavor
that will transport you to your favorite island destination. Each smoothie
provides a full serving of fruit. (Suggested retail price starts
at $2.29)
Donut Holes
~ Enjoy a
sweet start to your morning with bite sized glazed donut holes from BURGER KING®,
the perfect complement to our delicious new coffee blend. (Suggested
retail price is $1.49)
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us www.FoodserviveSolutions.us ,via Email at: grocerant@q.com or visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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