The fast evolving food
consumer has helped a once stodgy grocery store industry revive perceptions
while boosting profits. In a new report from Datassential, a Chicago-based
foodservice market research firm which Datassential surveyed more than 2,000
regular supermarket shoppers and 76 operators to provide insights into how
supermarkets can grow their prepared food departments.
Brian Darr, managing director of Datassentials said “Prepared food departments should almost consider themselves to be separate restaurants,” … “They are really competing with Quick Serve Restaurants (QSR) and fast casuals in areas like quality and value.” The report found:
1. Supermarkets could grow their deli and bakery business by emulating restaurant marketing tactics.
2. 40 percent of operators say that nearby restaurants limit the growth of their prepared foods department.
Brian Darr, managing director of Datassentials said “Prepared food departments should almost consider themselves to be separate restaurants,” … “They are really competing with Quick Serve Restaurants (QSR) and fast casuals in areas like quality and value.” The report found:
1. Supermarkets could grow their deli and bakery business by emulating restaurant marketing tactics.
2. 40 percent of operators say that nearby restaurants limit the growth of their prepared foods department.
3. A majority of shoppers consider supermarket
prepared foods to be “excellent” or “good.”
4. One-third of supermarket customers do not shop the prepared foods department.
5. Even regular prepared foods shoppers say they often don’t know what’s available.
4. One-third of supermarket customers do not shop the prepared foods department.
5. Even regular prepared foods shoppers say they often don’t know what’s available.
6. Shoppers want high
quality and a greater variety of healthy, interesting offerings.
Foodservice Solutions® has well documented that the days that consumers don’t like the ready-2-eat and heat-n-eat fresh food or do not think the food is “restaurant” quality at grocery stores are long gone. Today consumers like, respect and buy grocery fresh prepared food.
Foodservice Solutions® has well documented that the days that consumers don’t like the ready-2-eat and heat-n-eat fresh food or do not think the food is “restaurant” quality at grocery stores are long gone. Today consumers like, respect and buy grocery fresh prepared food.
Supermarkets and
Grocery stores that are finding the greatest success within the grocerant niche
are implement the 5 P’s of food marketing at the store level and integrating
the 5P’s at the corporate marketing level as well. Consumers are dynamic not
static. The price, value, service, and
quality food equilibrium is resetting within the retail food sector and
consumers are leading the way.
Interested in
learning how the 5P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization contact us www.FoodserviveSolutions.us ,via Email at: grocerant@q.com or visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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