Wild Oats halo of
fresh prepared “better for you” quality food and build in customer base
accustom to Ready-2-Eat and Heat-N-Eat fresh prepared food could be the
catalyst for success that Fresh & Easy needs. Success at Fresh & Easy
will prove disruptive both for the California Convenience store sector and the Grocery
sector.
Consumers today assemble meals they do not cook from scratch unless it is a
“special” occasion. Research shows that
those special occasions are becoming fewer and fewer. Foodservice Solutions®
Grocerant Guru™ Steven Johnson recently stated “Mix and Match meal components
contribute greatly to the success of the Ready-2-Eat and Heat-N-Eat fresh food
grocerant niche. They are consumer interactive, participatory and a platform
for customization and family meal cohesion.”
It was not so long ago that
Wild Oats had a strong base of “better for you” customers. Not so long ago that Wild Oats was leading
the industry with fresh prepared “better for you” mix and match meal bundling
components. Wild Oats help create an industry platform for consumer convenient
meal participation, differentiation and individualization that continues
today.
Wild Oats customers remember
being both interactive and participatory with the brand, the food, and meal
assembly. If success leaves clues leveraging the successful attributes of both
the Wild Oats name and the evolving grocerant niche might be a clue for Fresh
& Easy.
I firmly believe that a name change to
Wild Oats replacing Fresh & Easy combined with an updated integrated
consumer focused platform of convenient meal participation, differentiation and
individualization will be successful, consumer driven and industry disruptive.
Foodservice Solutions®
specializes in outsourced business development. We can help you identify,
quantify and qualify additional food retail segment opportunities. Visit the global leader in the Grocerant niche www.FoodserviceSolutions.us or Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant, twitter.com/grocerant
No comments:
Post a Comment