Food retailer after food retailer, are altering
positioning to evolve as fast as consumers are.
Once a leading regional convenience store operator today QuickChek is
evolving into a Café. QuickChek’s “Made Fresh for You” food products have
created a platform where QuickCheck is no longer just a C-store selling food
they are a food destination.
CSnews reports that “QuickChek’s “Made Fresh for You”
food and beverage program features oven-toasted subs and fresh baked goods with
the company priding itself on its fresh-brewed coffee, renowned for its high
quality and wide variety of coffees roasted using a proprietary, select blend
that incorporates only the world’s finest beans.”
The Q Café will be the first in the chain with both
inside and outside seating. The Q Café provided QuickChek a platform to sell
meals and meal component mix and match bundled options that can be customized
and personalized. Importantly those
options can include a dinner meal and a gallon of milk for cereal in the
morning expanding dayparts for both today and tomorrow.
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: grocerant@q.com
or visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
www.FoodserviceSolutions.us
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