Have your breakfast sales been slipping of
late? Thinking about entering the
Ready-2-Eat and Heat-N-Eat food space?
Then you may want to read what General Mills found in their recent
research survey. The survey conducted of shoppers, aged 18 to 54, who buy food or beverages in the
morning from a fast-food restaurant, coffee shop, convenience store
or fast-casual restaurant at least monthly.
The
General Mills survey found that “c-store shoppers are prime away-from-home
morning food consumers. More than half of respondents said they visit a
fast-food restaurant or bring food from home but eat it on the go during an
average week. Additionally, 48 percent visit a c-store and 45 percent visit a
coffee shop.”
The
top five factors in consumers mind when choosing where to buy food in the
survey were:
- Fresh-tasting food (62 percent
rated this as extremely important)
- Great-tasting food (61 percent)
- Clean location (61 percent)
- Convenient location (58 percent)
- Good value for money (56 percent).
Chris
Quam, consumer insights manager for General Mills Convenience & Foodservice
stated that "Convenience stores have a great foundation for winning at
breakfast,"… "Their convenient location and speed of service is an
undeniable advantage.”
QSR’s operators need to be mindful of industry
food trends and the pace of the evolving consumer and consumer perceptions
about fresh prepared food.
Visit:
www.FoodserviceSolutions.us if you are interested in learning how
Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization or learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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