Cooking from scratch, not today,
consumers are time starved and cooking skill deprived. Thus the rise of The
Grocerant niche targeting the time-starved consumers, not with ingredients
rather with Ready-2-Eat or Heat-N-Eat fresh prepared food components that
can be bundled into a meal.
Today, grocerant niche meals and meal
components can be found in liquor stores (Pinkies), drug stores (Walgreens
Duane Reade), fast food restaurants, fast casual restaurants, full service
restaurants (Take-Out, Take-Away, Drive-Thru), furniture stores (Ikea), club
stores (Costco), dollar stores, C-stores, Macy’s, Nordstrom’s, and Tommy
Bahama.
Think about how you shop for most meal
preparation needs. You might buy a rotisserie chicken, pick up something at the
salad bar and maybe an appetizer at the deli service case. Those are components
vs. buying uncooked chicken, a head of lettuce and then having to clean, cut,
season and then assemble and/or cook.
Traditionally
meal components that are fresh prepared could be found in grocery stores in the
deli / lifestyle section, C-stores in the prepared food area and prepackaged,
Ready-2-Eat items and in restaurants under the To-go, takeout or Take-Away, or
delivery section of the menu or on the website."
For
the consumer it is about ease of meal preparation, quality and family meal
customization vs. time, cooking and cooking skill set. If you’re company does not think they are in
the grocerant niche it might be time to consider it. Consumers do not care where dinner comes from
they do care that everyone in the family eats and is happy. Grocerant Niche
fresh prepared Ready-2-Eat and Heat-N-Eat makes meal time a happy time.
Invite Foodservice
Solutions® to complete a Migration
Marketing Assessment, Grocerant
Program
Assessment, or brand,
product placement, menu positioning assistance simply call Foodservice
Solutions®253-759-7869. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant Niche Visit: FoodserviceSolutions.us
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