Success Drives Growth and Casey's General Stores are Booming

When Casey’s General Stores began selling Pizza and additional prepared foods 7 years ago no one not even Foodservice Solutions® Grocerant Guru™ Steven Johnson believed it will become the mammoth driver of success it has.  Johnson described it then as ‘natural fit’ with strong potential.  Wow was he right.

Bill Walljasper, Casey's General Stores CFO recently stated that sales volumes at new stores in three new states are significantly outpacing our other core states. Johnson calls that ‘Momentum’.

Casey's 2015 fiscal first quarter, ended July 31, the numbers were exceptional. Continuing driving success was Prepared food and fountain was the biggest winner of the quarter. Same-store sales rose 11.1 percent year over year, with an impressive 59.9-percent average margin according to Walljasper.

Companywide, Casey's reported total revenues of $2.3 billion, an 8.3-percent increase vs. one year ago clearly prepared food was the chain driver. In addition, Casey's continues to add pizza delivery to more locations. In its 2015 first quarter, Casey's added pizza delivery to 12 more stores, and now offers this option at approximately 365 locations. Walljasper also reported that Casey's will begin testing online ordering for pizza delivery in October.

Casey's operates 1,837 convenience stores as of July 31, 2014 the last official count. With 1,837 locations, $2.3 billion in sales for the Quarter, and fresh prepared food as a driver Casey’s is a company everyone should be keeping an eye on.  Success does leave clues.

Are you trapped doing what you have always done and doing the same way.  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.