Boomers, Millennials, Gen Z are all
equally resetting the Price, Value, and
Service Equilibrium in retail foodservice. A Danish Philosopher once said: Life can be understood by looking
backward, but must be lived by looking forward.” Looking forward new metrics
are needed for new results.
In a world
where all shopping has become faster, food has become more portable and price
is increasing important Foodservice Solutions® GrocerantGuru™ Steven Johnson
has developed a formula for
establishing positive consumer equilibrium. Here is his formula:
Price + Quality + Service + Portability
= Value
Incremental Value = Constantly Changing Menu
(Seasonally / Sustainability with creditability).
Boomers and millennials are increasing
single. The United States census reports
that 50% of adults over the age of 18 are single. Restaurateurs need to be particularly mindful
of developments within the Ready-2-Eat and Heat-N-Eat fresh prepared grocerant
niche for they are driving the change within the price, value, service
equilibrium in retail foodservice.
While boomers are fast becoming a
generation of Point, Click, Eat millennials are becoming a generation of Seek,
Share, Like an unlikely commonality at first glance but a technology bond has
evolved into food retail commonality. Here are some of the new combined
consumer’s commonalities:
- Ready-2-Eat
- Fresh, local
better for you
- Portion size
options, single serve
- Multiple choice
of sides and entree per day
- Portability
- Heat-N-Eat
When
the Danish Philosopher said: Life
can be understood by looking backward, but must be lived by looking forward”,
We now know who looked back, built a foundation of knowledge and built a
successful vision.
Looking
back we have learned that Success does
leave clues; during the past 20 years senior executives at Tacoma, WA based
Foodservice Solutions® have an outstanding record of seeing and understanding
the evolving retail foodservice space and helping companies succeed.
In
an article titled “CALL THEM GROCERANTS
in Foodservice Director, August15, 1996 or “Understanding the Value of
Restaurant Branding” in Nation’s Restaurant News August 21, 1995 outlining the
power of restaurant brands within their environment both foretold our current
retail world. Foodservice Solutions® even
forecasted the growth of both cook chill and sous vide in; “Beyond 2000:
Growing your top and bottom line” Nation’s Restaurant News, April 7, 1997.
Success
does leave clues outside eyes can deliver inside sales. What are you
bundling with you core products? Who are your customers? Where and how can you sell your customers
more? For more Visit www.FoodserviceSolutions.us or http://www.linkedin.com/in/grocerant or twitter.com/grocerant
Steven Johnson is the Grocerant Guru at
Tacoma, WA based Foodservice Solutions, with extensive experience as a
multi-unit operator, consultant and brand/product positioning. Since 1991
Foodservice Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche.
No comments:
Post a Comment