Google contines to
expand it’s driverless car testing on the west coast complicating Ubers goal of
second vehical domanance. All the while
on the east coast Sheetz is opening its second
convenience store without gas pumps near Penn State University. It may not be selling gas but it’s sure to
drive sales momentum with a beer cave and casual dining options.
Emily Sheetz, the company's director
of special projects stated "The new Sheetz concept is the fulfillment of a
goal and our relentless pursuit of innovation in the food and beverage
category" … It will create [a] new way for our customers to enjoy our food
in a casual dining experience. Our pioneering spirit has led us to this point.
This is the next generation of Sheetz."
This new Sheetz concept store will
be the second of its kind. It will be the
first gas-free store with a beer cave however. Joe Sheetz has for several years been
describing his company as a restaurant company that sells gas. This second concept store is expanding on
that view and customer reality according to our own Grocerant Guru™.
Emily Sheetz said that the development of the store
concept evolved or about two years. The
new store is closer to a restaurant than traditional C-store. In addition to the beer cave, it will
feature hot and cold ready-to-eat products; Sheetz' Made-To-Order subs,
sandwiches and salads; Sheetz Bros. Coffeez; a pizza oven and more. It
will also offer a tray service concept that lets customers eat at a table
inside or outside the store. Consumers are dynamic not static, brands must be
dynamic as well. Sheetz is evolving
success with consumers and that is our success clue for today.
Are you
trapped doing what you have always done and doing it the same way? Interested in learning how Foodservice
Solutions 5P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us
or visit: www.FoodserviceSolutions.us
for more information
Very nice and informative post. The concept is very nice. This is a very useful store. Thank u for your post.
ReplyDeleteThis is an awesome post. This is a new concept of how to make a store more attractive to the customers. Thank u very much for the innovative and informative post.
ReplyDelete