Are Grocery Stores Still Focusing on Legacy Stationary Business Missing the Boat?

Most Americans are so busy juggling work, family, and friends, they don’t have time to cook on most nights.  What they are doing is shopping for restaurant quality Ready-2-Eat or Heat-N-Eat fresh prepared meal components at drug stores, C-stores, restaurants, and even grocery stores. 

 Gone are the days cooking from scratch meals required in every house.  According to Foodservice Solutions® Grocerant Guru™ close to 84 percent of the time a family meal consist of at least one pre-purchased fresh prepared meal component bundled into the family meal. 

Grocery stores have been slow to abandon legacy CPG products that brought them to this point.  However, customer migration to fresh prepared food is not abating.  Grocery stores must adopt a new intense focus on Ready-2-Eat and Heat-N-Eat fresh prepared food or risk capitulating market share to new non-traditional fresh food retailers. 

Manufactures have up-dated packaging, contemporized entrees, and moved from frozen too fresh product enhancing flavor, texture, real time freshness into the mix of options that Millennials deem ‘better for you’  in their quest for discovery and time savings around meals and meal planning. 

After opening several restaurants Café Spice is now one of the leading manufacturers and distributors of Ready-2-Eat and Heat-N-Eat fresh prepared food.  Café Spice has focused on two categories of spicy food Indian and Mexican and currently their products can be found in Whole Foods Market, Fairway Market, Foodtown, and at Key Food all in the New York area. 

According to Foodservice Solutions® Grocerant Guru™ Millennials are driving the expanding growth within the Grocerant niche of Ready-2-Eat and Heat-N-Eat fresh prepared food as meal components.  HEB’s Central Market, Wegmans, Green Zebra Grocery and Seattle’s Metropolitan Market are all targeting Millennials and urban dwellers, each is finding success.  Is your customer frequency increasing? 

www.FoodserviceSolutions.us  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991 Contact: Steve@FoodserviceSolutions.us