The battle for share of stomach is
just heating-up! According to Foodservice Solutions® Grocerant Guru™ restaurant
customers have been experimenting with and migrating from legacy grocery
formats and traditional restaurants to what was once the Convenience store
channel.
Today, the convenience store model has
changed. Wawa describes itself as a
“Fast Casual Restaurant To-Go”, Casey’s General Store is now testing a stand-alone
pizza concept to complement the top line growth and bottom line profits they
have been deriving since they introduced fresh pizza, even 7-Eleven is
expanding success selling fresh prepared food.
The one thing each is doing is
evolving the business model to include according to our Grocerant Guru™ units
that do not sell gasoline. The new model
evolving in the legacy c-store sector is focus on selling restaurant quality
fresh food fast. Each company is expanding into urban markets leveraging mix
and match meal bundling a key element moving forward and a driver of the
success of the grocerant niche.
Dave Woodley
executive vice president for sales and marketing at Sheetz Inc. sees an unmet
need in urban markets for Sheetz quality fresh made-to–order fresh food and
beverages complemented by other traditional higher margin convenience store CPG
products. Woodley stated; “Our platform has obviously changed from a
convenience store to more of a restaurant feel,”
7-Eleven the world’s largest convenience store
chain has more units now that don’t sell gasoline than do sell gasoline. In the United States7-Eleven is still burden
with the legacy Roller Grill which remains a mainstay and more of a link to
yesterday’s foodservice than tomorrow’s food platform. However with more and
more stores opening without gasoline and a new emphasis on fresh that will
evolve as well.
Customers clearly like bundled meal component options
which increasingly include fresh food in the new business paradigm unfolding in
the legacy convenience store space.
Do
you know how can you work grocerant niche products into your establishment to
grow profits and capture customers while they are in your store? Call
253-759-7869 as for the Grocerant Guru™,
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