Foodservice Solutions® Grocerant Guru™ stated that “7-Eleven is
expanding fresh prepared food sales around the world faster than any other
multi-national retailer including IKEA, Walmart, Tesco, Sainsbury.
On March 12, 2015 7-Eleven introduced two new lunch boxes in South
Korea. Each featured Hyeri, and they
have topped sales charts since then. Sales of the new lunch boxes in the three
weeks since they launched are seven times higher than similar top-selling
products.
The ‘Hyeri Lunchbox,’ is a
convenience store lunch box line that features the likeness of Girl’s Day’s Hyeri, has
seen sales of 500,000 units since it was first launched three weeks ago.
In fact total sales of the new 7-Eleven lunch box products during
the three weeks are 78 percent higher compared to the same period last year.
Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive sales
momentum for 7-Eleven in every country that they operate.
A 7-Eleven spokesman stated
that “Hyeri Lunchboxes appeal to male customers, as they contain generous
servings of side dishes. 7-Eleven quickly responded to the popularity of the
new products by releasing two more varieties of the Hyeri Lunchbox on March
26.”
So how well does fresh prepared food sell around the world? This is just one example. However the 7-Eleven spokesman’s went on to
say “The success of celebrity-themed lunchbox lines goes back to the Kim Hye-ja
Lunchbox sold by GS25, whose accumulated sales for the last 6 years hit 46
million boxes.”
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How do we get these lunch boxes in rural NC where there are no 7/11's or other sources?
ReplyDeleteAsk the Manager of your Local Grocery Store to Order Them
ReplyDelete