Grocerant
niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top
line sales success and bottom line profits in every sector of retail
foodservice all while developing new non-traditional points of fresh food
distribution according to Foodservice Solutions® Grocerant Guru™ Steven
Johnson.
I
bet you did not see this one coming. We
did. Why didn’t you? Muscle Maker Grill
has developed a “dietician-approved Meal Plan program” proving consumers a
nutritious menu from the comfort of their own homes.
Rod
Silva, Founder and director of Brand Development of Muscle Maker Grill stated: “Nutrition
is looked at differently by all of us, but what we all have in common is that
we want all the health benefits without sacrificing variety and taste, and we
want it in a way that fits our busy lifestyles,” …At Muscle Maker Grill, we’ve
become famous for taking traditional dishes and making them deliciously
healthy, and now we’re stepping it up once again with our Meal Plan program by
making nutritious eating even more convenient.”
Here
is how it works customers “can pre-order meals via phone or online, available
for pick up or delivered to their homes. Starting at $7 per meal, guests
can choose from 22 Muscle Maker Grill menu items, such as the Hollywood Salad –
grilled chicken breast, turkey bacon, reduced-fat cheddar, tomatoes, onions and
zero-carb signature dressing over a bed of romaine lettuce or the Rocky
Balboa Wrap – grilled chicken breast, turkey meatballs, reduced-fat mozzarella
and marinara in an herb wrap.” Sounds great doesn’t it and what do you think of
the price points? Better for you food at
less than most restaurant prices. Not
bad.
Muscle
Maker Grill was founded in 1995 by Rod Silva with the goal of offering people a
nutritious alternative to fast food restaurants. A fitness enthusiast since he
was 18, Rod recognized a void in the marketplace for tasty, healthy options.
While running a smoothie store he owned in Colonia, New Jersey, Rod would bring
in dishes he prepared for lunch and dinner. Customers who smelled the delicious
aroma of Rod's meals asked about the food and Rod began cooking for regular
customers, thus Muscle Maker Grill was born.
With
over 200 Muscle Maker Grill restaurants open or under development throughout
the continental United States the halo of better for you valued food is here to
stay. . With a menu that satisfies everyone from vegetarians to the carb-free
consumer to people following a gluten-free diet. Muscle Maker Grill is doing
things right. Are you ready to expand the ‘better for you’ halo of your brand?
www.FoodserviceSolutions.us specializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a brand leveraging integration strategy.
Foodservice Solutions of Tacoma WA is the global leader in
the Grocerant niche since 1991
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