Foodservice Solutions® Grocerant Guru™
stated “All indications are that Amazon's new grocery pickup service in Sunnyvale,
CA will be more efficient, more
automated and more profitable than any grocery store or service available
today. Let’s face it Amazon changed how the world bought books, why would they
not attempt to change how the world shops for groceries?”
The
proposed new service in Sunnyvale will serve as a pick-up point for online
grocery orders assembled automatically by Amazon robots at a remote location,
delivered to Sunnyvale or other pick-up locations. Then Amazon Prime or maybe any Amazon
customer can simply drive-thru any of the multiple lanes, pop open the trunk
and someone will place your order in the trunk and off you go.
Amazon has confirmed,
this new "click & collect" project could signal a new
distribution strategy for it and the food retail industry. Today Amazon, is the world’s biggest online
retailer, and recently added its own private label food
product line
for its online grocery customers.
Price, Portability, Fast, Favorites
Amazon excels at price competitiveness.
When you add the ease of conveniences and time savings with price
competitiveness Foodservice Solutions® Grocerant Guru™ believes “that many
legacy grocery retailers will struggle with relevance after all how many
retailers can survive a loss of 3%, 5%, or 7% of sales?
The
operational efficiencies alone driven by the automation and robot product
selection might be enough to garner a price advantage for Amazon that legacy
retailers may not be able to ever recover from. While Wal-Mart began testing a
similar concept,
Walmart Pickup - Grocery, a same-day pickup concept, in September 2014 at a gas
station-like site in Bentonville, Ark. Amazon is simply five steps (light
years) ahead of that program according to our team.
Has Amazon Found a Last Mile Solution or
Simply the Next Step?
Simply put we believe that Amazon
continue trial of fresh food sales is Bold, Brave, Branded and is
simply another step closer to the last mile solution. Amazon’s click &
Collect is empowering customer choice it
lets consumers decided where, when and how they want to receive products.
While legacy of food industry leaders the ilk ow
Wal-Mart, Safeway, Publix and Kroger talk fresh and talk innovation they have
been for the most part followers of late in the retail food delivery and fresh
food grocerant niche unlike Amazon.
Mobile
and online ordering has gained broad acceptance in food retail from restaurant orders , restaurant
reservations, mobile phone coupons or promotions, mobile payments we believe
that home delivery of grocery staples, drive-thru pick-up of groceries, and
grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that is ‘better
for you’ are all going to find a growing and increased rate of customer
adoption.
Success does leave clues outside eyes
can deliver inside sales. Grocerant SWOT analysis are available from
Foodservice Solutions®. What are you
bundling with you core products? Where and how can you sell your customers
more? Do you need a Grocerant Scorecard? For
more Visit www.FoodserviceSolutions.us or http://www.linkedin.com/in/grocerant or
twitter.com/grocerant
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