If the answer is no then there is a very good chance you are looking for
fresh prepared multi-flavor, multi-ethnic Grocerant Ready-2-Eat or Heat-N-Eat
meal components. Heat-N-Et and Ready-2- Eat fresh prepared food with
portability is driving retail food success across all retail platforms in 2015.
Where are you shopping for you food today is not the same place your mother
was nor is the meal prepared the same way. As long as multi-generational
family's gather for meals together, the demand for more divergent flavors
continues to permeate.
Grocerant mix and match bundled meal component offerings allow for
increased family integration, understanding and acceptance in less time without
a required cook from scratch skill set. In the 1940's cooking from scratch was
the normal. The average home cooked meal took 150 minutes to prepare. Everyone
sat down at the table and enjoyed it or not but they all ate the same thing.
Today's "home cooked meal" takes on average less than 30 minutes
to prepared. In most cases at least two different entrées are served. The
average time spent inside a McDonalds in the 2,000 was 11 minutes. Today 65+
percent of all McDonald's food is sold via the drive-thru. U.S. fast-food
chains are increasingly remodeling restaurants in an effort to garner
additional drive-thru customers inside and increase sales, simple because the
drive-thru can't hold all the cars.
Walgreens
is creating and bundling distinctive differentiated food consumable's as an entity
with identity by day part in a mix and match meal component format in
select urban setting targeted at both the office worker for lunch and meal
components for them to take home for the family dinner.
It is a successful program. With over 8,125 units operating in the United
States Walgreens has the potential to become the most disruptive force in food
retailing in 50 years. Walgreens with its mid-sized foot-print Walgreens is
garnering customers from both restaurants and grocery stores.
Consumers Want Easy to Prepare Meals
Today The
grocerant niche continues to grow with companies like Central Market,
Whole Foods, Wegmans, and 7-Eleven entering the fresh prepared better for you
space. Meal time is now becoming a time of convenient meal participation,
with differentiation and individualization for the entire family.
Safeway with its lifestyle stores are heading in the right direction however
the stores are so large consumers are forced to spend more time in them than
they want.
More often than not the multi-generational family today is multi-ethnic as
well. Creating a demand for more varied flavors and additional cooking skill
set that is simply not there. Grocery stores, Convenience Stores, Restaurants
and Chain Drug Stores are all selling ready-2-eat and heat-N-eat fresh prepared
food. Is your focus family dinning? Are you selling
meals or meal components for Take-Out, delivery or Take-Away?
Lacking the skill set to prepared fresh prepared multi-ethnic meal
components at home coupled with the time it takes to prepared a home cooked
meal it is clear the buying habits of consumers will continue to evolve.
Bundling mix and match meal components into a meal is one key driver within the
grocerant niche. Given that most American family are comprised of
multi-cultural background. The fight for within the retail food space for share
of stomach will only intensify.
Supermarkets and grocery stores are expected to sell complete lines of
Reay-2-E and Heat-N-Eat fresh prepared food much of it will be multi-ethnic
food. That places higher expectations on grocers than restaurants or a company
like Walgreens. Walgreens might just be in the perfect spot to expand fresh
prepared food offerings capturing customers from both restaurants and
supermarkets.
For More Email: Steve@FoodserviceSolutions.us Since 1991
Foodservice Solutions® a Tacoma, WA based retail foodservice consultancy has
been the global leader in the Grocerant niche. www.FoodserviceSolutions.us
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