Foodservice Solutions® Grocerant Guru™ has been documenting since 1991 the
Ready-2-Eat and Heat-N-Eat fresh prepared Grocerant niche. It is not only professionally reassuring, but
invigorating when food research company after food research company edifies
your work. In our case we have been
thanked and edified by our clients yet we feel quite complemented when industry
colleagues contribute too, join our niche, or mimic our work reinforcing our
results.
This past fall, The Hartman Group
released a while paper titled “People are cooking less, and turning more to
fresh, healthy prepared foods” Wow, we simply loved it and would like to share
of the insights with our new followers, as regular readers of this blog know we
have been documenting the ‘better for you’ Ready-2-Eat and Heat-N-Eat fresh
food space aka the Grocerant niche since 1991. Here is what The Hartman Group
found if you think it is eerily familiar you just may be right.
The Hartman paper found: “What we
see beneath the surface is a struggle with money and time – as well as relief
that retailers and restaurants are offering more fresh, healthy options at
affordable prices. People are eating on the run, grabbing snacks instead of
meals, and they want that food eaten on the go to be delicious and nutritious.
Snacks, consumers gravitate toward increasingly
healthy options, such as chips and hummus, fruit cups, yogurt cups and small
deli plates. They’re also eating more meals alone, even when they live with
other people. It’s not considered a lonely activity like it used to be, but
instead a chance to catch up on reading, work and television shows – or just
enjoy “me” time, particularly for Millennials.
People want food that helps them save time and manage
the challenges of meal planning, meal variety and meal waste that comes with
eating alone. …An overarching theme for snacks and eating alone is that people
want fresh, interesting flavors. They’re interested in global cuisines and new
ingredients, and they’re willing to visit more than one outlet to get just the
right combination for any given meal.”
The Hartman Group excels at understanding
cultural shifts in Health & Wellness and Eating in America. When the underlining consumer focused
attributes of the grocerant niche can be documented within cultural change it’s
clear that the once evolving niche is now has unstoppable momentum.
Are
you trapped doing what you have always done and doing it the same way? Interested
in learning how Foodservice Solutions 5P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us
or visit: www.FoodserviceSolutions.us
for more information.
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