Better
Burgers make for happy customers. One of
the first ‘better burger’ concepts Fuddruckers recently announced that it was
expanding. This time it has a new
franchisee TravelCenters of America LLC. Last week Fuddruckers
announced that it was opening its seventh location within the state of Georgia
this time inside the TravelCenters of America Commerce, GA, near the Tanger
Outlet center and the Atlanta Dragway.
TravelCenters
of America operates in 43 states and Canada, primarily under the TA and Petro
Stopping Centers travel center brands and the Minit Mart convenience store
brand adding Fuddruckers ‘better burger’ concept will drive sales at both
chains according to Foodservice
Solutions®,
Grocerant Guru®.
The
Fuddruckers restaurant inside TravelCenters
will offer table and lounge seating, with decor that references
Fuddruckers' classic Americana origins edifying the ‘on-the road’ experience
for business and family travelers as well as professional drivers.
Peter Tropoli, chief
operating
officer of Luby's Inc., parent company of Fuddruckers stated "We're
thrilled to announce this partnership with a landmark company whose long and
storied history is so closely tied to road travel in America, …Not only is this
location the perfect pit stop for exploring area attractions, but it also
provides weary drivers with a welcoming and comfortable option to fuel and rest
up while filling up on a delicious meal."
Ready-2-Eat
fresh prepared food is in-demand all across North America and this relationship
will edify both brands directly, expanding each companies brand promise with an
incremental invitation. Are you looking for a new proactive branding opportunity? Looking A Customer Ahead is important.
Do you understand how to
drive top line growth and bottom line profits within the Grocerant Niche? Looking for Outside Eye’s for help? Call Foodservice Solutions® at 253-759-7869
or visit our website at: www.FoodserviceSolutions.us or Email our Global Grocerant Expert at Steve@FoodserviceSolutions.us
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