Fresh food faster at a good price has been one of the
underlying currents driving consumers to continue to frequenting McDonald's for
three generations now. McDonald’s relentlessness to deliver on a brand promise
to provide fresh food fast at a fair price has been edified once again.
Seeking to deliver on both mandates speed and value
McDonald’s announced that by implementing at the store level new “Next-gen design
Samsung Galaxy tablets” they will be able to reduce the cost of labor while
increasing the speed of service and order accuracy according to Foodservice
Solutions® Grocerant Guru®.
According
to reports in the press including engadget.com and The Motley Food McDonald’s has had
success with the rollout in parts of Europe, Europe, Australia and Canada. So now “McDonald's Corp. plans to bring its
next-generation restaurant design to the United States. Its "Experience of
the Future" initiative primarily involves installing Samsung Galaxy
tablets in restaurants, reported The Motley Fool.”
It been reported that
the tablets are mounted tableside and in kiosks. In the United Kingdom, they
allow customers to order custom "gourmet" burgers, while in Sweden
they can be used to turn a Happy Meal box into a set of
virtual reality goggles, according to the report.
McDonald's CEO
Stephen Easterbrook stated that “the rollout will be a very exciting
opportunity across the next few years in the U.S. Currently about half of McDonald's
restaurants in Canada have been converted to the "Experience of the
Future," while 40 percent of U.K. restaurants and nearly 25 percent of
restaurants in France have done the same.
Today technology has
increased customer relevance and is an ever expanding tool in retail
foodservice. Doug Baker, head of IT for McDonald's UK stated” Technology has an
important role to play in all walks of life, including our customers'
eating-out experience, so the changes we're making as part of the 'Experience
of the Future' program bring us closer to the way people live their lives
today,"
Time is money and
McDonald’s brand promise to provide fresh
food fast at a fair price has been edified once again. This time technology will edify the brand and
extend the brand promise while building add relevance inviting consumer
interactive participation.
Invite
Foodservice Solutions® to complete a grocerant program assessment, grocerant
ScoreCard. For brand, or product
placement assistance our Grocerant Guru® has the skill-set you are looking
for. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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