There is a reason
some companies have been around a long time.
In the case of Lion’s Choice, the St. Louis-based quick-service
restaurant chain the reasons are very clear they evolve with consumers according
to Tacoma, WA, based Foodservice
Solutions® Grocerant Guru®, Steven Johnson.
Mike Kupstas, CEO of Lion’s Choice stated “For 50 years our
loyal customers have been coming to us, and now we’re hitting the road to come
to them,”… “Creating the ‘Lean Roast Beef Machine’ is something our customers
have been asking for, and we’re excited to bring our friendly service,
legendary roast beef, fries and signature soft-serve custard to locations all
over St. Louis.”
The first food truck
for Lion’s Choice is called “The Lean Roast Beef Machine”. It is a 29-foot, custom-built truck has taken
to the streets, serving the chain’s famous roast beef sandwiches, natural-cut
fries and flavor burst custard at locations throughout the St. Louis
metropolitan area.
New truck new
sandwich called ‘The Butcher Block sandwich’ which combines Lion’s Choice’s
famous roast beef, hickory smoked ham and oven roasted turkey stacked high on a
brioche bun with Swiss cheese, honey horseradish sauce and romaine lettuce.
Kupstas continued “While
we are best known for our roast beef sandwiches, customers also have come to
love our ham and turkey sandwiches….The Butcher Block is a great way to
experience all three of our quality meats with one satisfying sandwich. It’s
the perfect solution for those customers who can’t decide which sandwich to
choose, and the honey horseradish provides a perfect little kick.”
Consumers are dynamic not static
are you evolving with your customers? Foodservice
Solutions®
specializes in outsourced business development. We can help you identify,
quantify and qualify additional food retail segment opportunities or a new menu
product segment and brand and menu integration strategy. Foodservice
Solutions®
of Tacoma WA is the global leader in
the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant/ or twitter.com/grocerant
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