If success leaves clues and it
does one clue that no one in the foodservice sector should overlook is ‘watch
what Starbucks does’ according to Steven Johnson, Grocerant Guru® at Tacoma, WA
based global foodservice consultancy www.FoodserviceSolutions.us .
Most regular readers
of this blog know that Starbucks was founded in 1971 and is now over 46+ years
old and not only a category leader it is an industry leader in Coffee, Retail
CPG, Foodservice Technology, Customer Service, Grocerant niche Fresh Food,
personal use coffee pots, cups OK you know I could go on and on. In fact the team at Foodservice Solutions®
has named Howard Schultz Food Merchant of the
year more than on three occasions. Is your brand evolving selling more food
more products that last year?
Now Foursquare
released its Quick-Service
Restaurant Loyalty Index. The company ranked the top 50 chains
in the U.S., according to customer loyalty. Foursquare analyzed the foot
traffic trails of more than 2.5 million Americans for the study no small
feat. Here are the top 10 chains, ranked.
Starbucks,
McDonald’s, Dunkin’ Donuts Tim Hortons
Chick-fil-A, Whataburger, Sonic Drive-In, The Coffee Bean & Tea Leaf, Taco Bell, and Panera Bread.
Consumers are dynamic
not static the only way Starbucks can lead in customer loyalty after 46 years
is they continue to evolve. Recently
Starbucks closed it online retail store, do you know why? Online Starbucks consumer touchpoints were
rated some of the best in the industry.
So why did they close it? What
have you changed up lately? Where is
your growth coming from? Is your brand
FIRST in any category?
Are you trapped doing what you
have always done and doing it the same way?
Interested
in learning how www.FoodserviceSolutions.us can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
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