Dog Haus is Positioned to Win

Regular readers of this blog know companies that win are doing the right thing at the right time.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Dog Haus has found the new electricity to fuel its growth by looking outside it four walls in strategic partnerships.

From time to time brands need to regain their swag, their mojo, their energy and our own Grocerant Guru® believes that in 2018 the best way to do that is too leverage branded strategic partnerships. If there is there is one dominate element that can power incremental success within the restaurant sector over the coming years it is what Johnson calls it the new electricity that is strategic partnerships.   

The new electricity must be very efficient for the supply and includes such things as regional fresh foods, urban farming (produce, seafood, etc.), local wine, and local beer, autonomous delivery, consultants, chefs, cashier-less retail, cash-less payments, digital hand held marketing and outside-eyes.

Food companies the ilk of chain restaurants that want to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing grocerant niche Ready-2-Eat and Heat-N-Eat fresh food.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.

So when Dog Haus, the critically acclaimed gourmet hot dog, sausage and burger concept, announced Stephanie Izard as the newest chef to join the year-long collaboration series in partnership with No Kid Hungry. For the series, Dog Haus has enlisted eight nationally celebrated chefs representing regions of the country in which Dog Haus has locations, each of whom is creating limited time menu items to be served at all Dog Haus locations every two months throughout 2018.

“We are so excited to continue our year-long charity chef series with Stephanie Izard, a chef that is so well respected in the food community,” says Hagop Giragossian, Dog Haus Partner. “As we set our sights on our first Chicago Dog Haus opening, it was a no brainer to bring one of the best chefs in the area on board to create this charity sausage. She has fully embraced the creativity and unique flavor combinations we bring to the Dog Haus menu in order to create her special item, and we can’t wait to share it with everyone beginning March 1.”

This series allows Dog Haus to share the unique flavors and styles of some of the country’s greatest living chefs, many of whom our guests have developed a relationship with through TV and the internet, but whose food they’ve never had a chance to eat.  Among her many accolades, Stephanie is an Iron Chef, recipient of the James Beard: Best Chef Great Lakes award, was named Food & Wine’s Best New Chef in 2011 and was the first-ever female winner of Top Chef, for which she also was voted ‘Fan Favorite.’

Each chef will work closely with the Dog Haus culinary team to craft a menu item available for two months at a time. $1 of the purchase price from each of these items will be donated to No Kid Hungry. Dog Haus’ 2018 goal is to raise $100,000 for the organization.  To help raise additional funds for No Kid Hungry, Dog Haus will be adding a round up for charity line on each check, allowing guests the option to round up their bill to the nearest dollar through the end of the year.  Where is your New Eletricity coming from?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant