Success
does leave clues today fast food restaurants the ilk of industry leading
seafood chain Long John Silver’s is driving
customer interactive with modernized drive-thru messaging that features
animated video screens to improve order accuracy and efficiency.
Long
John Silver’s new drive-thru with full-color,
high-resolution animation on three 55-inch, high-definition screens recently has
been installed in 70 units since the rollout late last year. The chain hopes to
install the technology in up to 400 locations by 2020.
That
modernization is part of a widespread update brand, which includes a revamped
website primed for mobile, new menu items and an updated in-store design that
replaces the Cape Cod decor with a modern nautical vibe. Restaurant brands must
enguage consumers with relevance and digital visceral customer interaction is
vital in today’s world according to Steven Johnson, Grocerant Guru® at Tacoma,
WA based Foodservice Solutions®.
Katie
Rooprai, vice president of brand marketing for Long John Silver’s stated “Remodeled
restaurants are reporting double-digit growth”. Staying current Long John
Silver’s has rolled out a new line of grilled seafood for Lent, including
salmon tacos and customizable basmati rice bowls.
Rooprai continued
“Drive-thru business accounts for about 50% of Long John Silver’s sales, The
new interface allows an operator to promote specials in real time, based on
local weather forecasts, historical sales trends and special events”, Is your
marketing consumer interactive and participatory?
Interested
in learning how Foodservice Solutions 5P’s of
Food Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information.
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