Steven Johnson Grocerant Guru® at
Tacoma, WA based Foodservice Solutions® understands that consumers are dynamic
not static and that brands need to be dynamic as well. One way he suggest convenience stores stay
dynamic is with new Ready-2-Eat, Heat-N-Eat fresh prepared food and new CPG
products as they help drive the new
electricity need to elevate brand relevance. Success does leave clues
Johnson continues to pointed
out over the past several years that empowering consumer choice around
grocerant niche Ready-2-Eat and Heat-N-Eat fresh food would garner incremental
customer transactions, larger share of food dollars, and larger share of
stomach.
C-store
are that are going to thrive will new a new
electricity to drive incremental top line sales and bottom line profits with
new strategic partnerships. According
to Johnson; partnerships specifically strategic partnerships with CPG
manufactures that offing new product in 2018.
Johnson
stated “in my minds-eye the new electricity must be very efficient for the
supply chain and includes such things as digital hand held marketing,
local fresh food, grocerant consultants, better-for-you food and
food products, urban farming
(produce, seafood, etc.), autonomous delivery, cashier-less retail, cash-less
payments, delivery, and voice ordering.
The next
generation of C-store retail must embrace artificial intelligence revolution
while simultaneously embracing food that
is portable, fresh, with differentiation that is familiar but with a
twist. IRI in a New Product Pacesetter report found: “All of the top 10
convenience channel Pacesetters are pure indulgence products (except for
bottled water), which reflects consumers' ongoing desire for healthier-for-you
indulgences”
Thousands
of new brands hit retail shelves during 2017, with 49 percent of the
top-ranking brands hailing from small manufacturers — defined as those earning
less than $1 billion annually — and accounting for 26 percent of Pacesetter
dollars. Overall, the top-selling 200 new brands captured cumulative year-one
sales of more than $4.6 billion.
Note IRI
found that the top 100 food and beverage champions, median year-one sales
were $14.5 million, excluding outlier Halo Top, which earned year-one sales of
$342.2 million (ranked No. 1).
All of
the top 10 New Product Pacesetter brands were new market entrants, though many
of these benefited from the equity their manufacturers already enjoy in the
marketplace, like Dunkin' Donuts Iced Coffee (No. 3), Nestlé Splash (No. 4) and
Hershey's Cookie Layer Crunch (No. 7), according to IRI.
In the
dinner sector, the largest launch was SmartMade by Smart Ones (No. 6), a frozen
meal inspired by ingredients and cooking techniques used at home. Eighteen of
the 76 food Pacesetters are breakfast solutions, which cater to consumers at
both ends of the wellness spectrum by offering both indulgent flavor
experiences, such as Kellogg's Cinnamon Frosted Flakes (No. 19) and healthier,
on-the-go options, like Jimmy Dean Delights Frittatas (No. 23).
So just what
is your New Electricity? Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche
business development. We can help you
identify, quantify and qualify additional food retail segment
opportunities. If you are manufacture do
you have an ideal target client? If you are a retailer are you looking for the
perfect ideation? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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