Grocery Shopping There is a New Path to Purchase

Regular readers know that customer migration and adoption of Grocerant Niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues disrupt traditional avenues of fresh food distribution.  In fact Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated the key driver of consumer adoption of grocerant niche migration is saving TIME.

Time continues to be the key driver of customer adoption of online grocery shopping. In fact new research from the IFIC Foundation finds that in 2018 over one-third of the time, consumers are shopping for groceries online. Retail is evolving fast are you? Check out a summary of the IFIC findings:

Who Grocery Shops Online?

1.        Women are more likely than men to say they shop for groceries online most of the time (32% vs. 26%, respectively).

2.        Those who are under 45 are more likely to buy food online most of the time, especially compared to those over 65 (34% vs. 23%, respectively).

3.        Minorities are also more likely to shop for food online most of the time, compared to whites (35% vs. 27%, respectively).

Who Cares About Nutrition Info?

1.        Online nutrition information is more likely to be read before purchasing food by women, those under 45 and minorities.

2.        People under the age of 45 are more likely to check both online and in-store nutrition information.

3.        Minority respondents (especially minority women) are more likely to check both online and in-store nutrition information.

4.        College-educated respondents (especially college-educated women) are more likely to check both online and in-store nutrition information.

 Not Everyone Reads Nutrition Info.

1.        More than half of consumers over 45 don’t check nutrition information prior to food shopping online.

2.        Respondents aged 45-64 are less likely to check both online and in-store nutrition information.

3.        White respondents (especially white men) are less likely to check both online and in-store nutrition information.

4.        Non-college-educated respondents are less likely to check both online and in-store nutrition information.

Big Takeaways

1.        When it comes to reading nutrition info before purchasing groceries online, age is the biggest factor (among the demographics observed).

2.        The most popular types of food to buy online are snacks, followed by cereals/breakfast foods and canned goods.

3.        Fewer than half of shoppers are reading nutrition info online before purchasing food (42%).

4.        66% of shoppers read nutrition info before purchasing food in a store.

5.        Cost and time are the two primary barriers to shopping online.

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.