The traditional line between retail foodservice sectors
continues to shrink. Today grocery
stores struggle to sell food to fill consumer’s pantry while restaurants
struggle to fill seats. What continues
to drive retail foodservice sales in every sector of retail are meal components
comprised of fresh prepared food according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Today’s customers focus on convenience has elevated fresh
prepared meal components that can be mixed and match into a customized family
meal into a retail platform of food industry disruption. It’s at that
intersection of disruption that the team at Foodservice Solutions® was first to
identify, quantify, and qualify the Grocerant Niche.
In fact as regular readers of this blog know Steven
Johnson came up with the name grocerant and was first to publish it in Nation’s Restaurant News in 1996 in
an article title ‘Call Them Grocerants”.
The fact is online shopping is convenient but a side-show
in forecasting demand for What’s for Dinner.
Online shopping has become the bases for big bulky ‘family sized’ items
the ilk of Dippers, Toilet Paper, Paper Towels, Cases of Beer. While dinner more and more is ordered,
pick-up, pick-out, or delivered comprising fresh prepared meal components one
meal at a time according to Johnson.
Yes, online grocery shopping is expanding as Nielsen & FMI
report with 65% of Millennials saying they have bought groceries online, 55% of
Gen X, and 41% of Boomers. However
Foodservice Solutions® Grocerant ScoreCards indicate that the frequency grocery
shopping online drops off as orders are getting bigger bulky items increases
and fresh prepared food become more and more a mainstay for the family dinner.
Nielsen predicts that by 2022 four short years from now online
grocery sales could reach $100 billion in sales, representing about 20% of all
groceries sold. What that indicates to those conducing our Grocerant ScoreCards is that
there will be an incremental increase of 24% in demand for grocerant meal
components over the same period.
Were are not saying that the pantry is dead but ask
Millennials what they have in their pantry and 9 out of tem will provide you a
list of 8 eight or less. Who needs a
pantry for meal items whey there are 29 restaurants
for every traditional grocery store in the US and fresh meal
components can be found at retailers the ilk of IKEA, ABC Liquors, and Costco.
Companies the ilk of Kroger, SuperValu, and Walmart have missed the mark there continues
to be time and consumer demand that they could make a stand in new areas the
ilk of meal kits and meal component mix and match bundling.
Consumers have blurred the line as they are no longer
looking to fill a pantry rather they want to set the table with fresh prepared
food. This is a very competitive
business, retailer from restaurants including fast food, fast casual, and
casual dining outlets and grocers from Wegmans, HEB, Safeway and Kroger all in
the hunt for a larger share of stomach. So What’s for Dinner? Grocerant niche Fresh Prepared food.
Are you
trapped doing what you have always done and doing it the same way? Interested in learning how www.FoodserviceSolutions.us can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
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