American consumers are migrating from Eating-In to Eating-Out While
Eating-In according to Steven Johnson Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®. The undercurrents of this sea change in consumers path
to purchase was identified, quantified, and qualified by Johnson in Foodservice
Solutions® white paper ‘The 65 Inch HDTV
Syndrome’
Today
86% of consumers are using off-premise services at least monthly that includes:
1. 78% obtain fresh
prepared food from a Drive Thru
2. 75% obtain fresh
prepared food as Carry-out or Takeout
3. 64% obtain fresh
prepared food from Delivery
According
to Melissa Wilson, principal with Technomic “Food delivery, in particular, is
projected to grow in the double digits12% per year over the next five years”, In
fact year over year food delivery sales are up a staggering 28%.
Regular
readers of this blog know that grocery stores, convenience stores, restaurants,
and new non-traditional foodservice outlets are all delivering fresh prepared
food. As the lines between food sectors continues to blur so does brand
messaging within takeout, drive-thru, and delivery ordering according to
Johnson.
Generational
shifts are a major contributor to consumers’ growing desire for delivery. By
2026, 80% of millennials will be parents, said Wilson. Combine that, she said,
with nearly half of consumers preferring to eat at home. The result is
incremental sales growth for operators who can provide the optimal food
delivery experience.
One
brand doing a particularly good job is Red Robin going where other dare
not. However Red Robin is finding that
consumers of all ages are now more open to fresh food delivery and
non-traditional branded locations.
Success does
leave clues Foodservice Solutions® specializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a new menu product segment and brand and menu
integration strategy. Foodservice
Solutions®
of Tacoma WA is the global leader in
the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant/ or twitter.com/grocerant
No comments:
Post a Comment