Rutter's Menu Innovation Edifies Local

Success does leave clues and Rutter’s understands innovation does not mean something completely new or different it means something familiar something local something liked by current customers according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Rutter's has include two local favorites to its menu: Pork Belly and Pepperoni "Roni" Rolls. Pork Belly rolled out across the York-based convenience store retailer's menu on Wednesday and is available as an additional topping for items including burgers, sandwiches, and mac & cheese, in addition to a standalone sandwich, sub or wrap. It will be featured on Rutter's menu exclusively for two months.

Keeping the flavor profile local Rutter’s Pork Belly is supplied from local vendor Garrett Valley in Swedesboro, N.J. According to Rutter's, it is the only c-store chain in the country to initially have this item.

Rutter's partnered with another local vendor, Mom's Wholesale Foods in New Castle, Pa., to introduce Roni Rolls. The menu addition is soft, Italian dough stuffed with pepperoni and mozzarella cheese, and topped with cheese.

Rutter's focuses on local manufacturers and suppliers to help it bring high-quality ingredients to customers. The c-store retailer describes local food items as products that come from producers/manufacturers within a 100-mile radius from its corporate office, or in the state of Pennsylvania, Rutter's Director of Foodservice Ryan Krebs noted.

Success does leave clues Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant