Regular readers of this blog have been constantly reminded by Steven
Johnson, Grocerant Guru® at
Tacoma, WA based Foodservice Solutions® of the importance that branded
food discovery, consumer interactivity that is participatory with the brand is.
So when we find a great example we try to highlight it.
Today that example is from Carl’s Jr.
who is giving away fanny packs to ‘tweet decoders’. The
Carl’s Jr. ‘Slider Hider’ Fanny Pack promotion is one of the best interactive
promotions that we have seen this year it digital marketing and merchandise
promotion will be an important part of the new electricity that drives
top line sales and bottom line profits according to Johnson. .
Here is
how it works; Carl’s Jr. is challenging their Twitter followers to decode a
series of tweets for the chance to win a Slider Hider fanny pack, the ultimate
Sliders on the Sly swag. The Carl’s Jr. Slider Hider Fanny Pack is perfect for
sneaking Sliders wherever you go.
The
Sliders start at $1.25 each/ $1.75 for a double and are available at Carl’s Jr.
locations now. Beginning yesterday (Friday July 27th at 2 pm (eastern), Carl’s
Jr. begin blasting a series of coded tweets. There will be a total of 10 coded
tweets (and 10 winners) over the course of the next two days. For each code,
the first follower to quote-tweet with the decoded message will win a #SliderHider
fanny pack (a fanny pack that perfectly fits Carl’s Jr.’s new Charbroiled
Sliders) along with a gift card. On July 27, Carl’s Jr. will announce the
winners and the decoded phrases.
When branded
food marketing is combined with digital interaction, food, beverage, and logoed
merchandise this will be a marked up-tick in interaction and an increase in
consumer top-of-mind interaction. Success does leave clues and Carl’s Jr. has
pick up all the right ones.
Does your brand need a refresh? If your brand looks more like
yesterday than today or tomorrow it just might be time that you called for
outside eyes to help you drive inside results.
What is the new electricity
that is driving your top line sales and bottom line profits? Are your customer counts growing?
According to Johnson, “Brand relevance is in part driven with
innovation in new food products in combination with new avenues of distribution
all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be
very efficient for the supply and includes such things as fresh foods,
urban clothing, grocerant consultants, urban farming (produce, seafood,
etc.), autonomous delivery, cashier-less retail, cash-less payments, digital
hand held marketing. This program has all of that.
Foodservice retailers to survive the next generation of retail
must embrace the artificial intelligence revolution while simultaneously
embracing fresh food that is portable, fresh, with differentiation that is
familiar not different. That will require brands to embrace new fresh
food partnerships more now than ever before according to Johnson.
Success does
leave clues www.FoodserviceSolutions.us
is the global leader in grocerant niche business development. We can help you identify, quantify and
qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard
completed a Grocerant Program Assessment, or new Grocerant niche product
Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
No comments:
Post a Comment