Timely
menu up-dates add relevance edifying consumers to your brand. There are times that when the customer has
moved more than you brands product and messaging you need a complete refresh
according to Steven Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®.
When fast
food industry icon and industry leader McDonalds extend its breakfast menu from breakfast only to
offering breakfast menu items all day long the consumer mindset shifted from
coffee shops and donut shops to fast food burger drive-thru’s according to
Johnson.
Dunkin' Donuts once the sole leader in the
breakfast daypart has elevated its focus to coffee and doughnuts chain wants to
be more competitive in all four day-parts. Leveraging the FIVE P’s of food marketing Dunkin’s new menu is leveraging
PRICE to drive trial for the new ‘run menu’. They are offering a handful of
items for the welcoming price point of $2.
Tony
Weisman, Dunkin's U.S. chief marketing officer stated "We know that the
'Dunkin' Run' is a daily part of many of our guests' lives as
they keep themselves and their friends running, so we're excited to launch a
new menu offering fresh ways to satisfy any craving any time of day,".
The new
menu features the chain's new Donut Fries, chicken tenders with a waffle-like
coating, Ham and Cheese Roll-Ups using flour tortillas, and Pretzel Bites
served with a spicy brown mustard. For those with a sweet tooth, the menu
also includes a gluten-free fudge brownie, as the brand recognizes "the
importance of providing alternative choices for people with dietary
restrictions," noted Weisman.
There are
times that a new menu simply is not enough to drive top line sales and bottom
line profits. Then you must consider
entering one of the four new avenues of distribution the grocerant niche has to
offer.
Foodservice
Solutions®
specializes in outsourced business development. We can help you identify,
quantify and qualify additional food retail segment opportunities or a new menu
product segment and brand and menu integration strategy. Foodservice
Solutions®
of Tacoma WA is the global leader in
the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant/ or twitter.com/grocerant
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