Wienerschnitzel Sponsoring Advertising Competition

When your advertising budget compared to your sector leaders looks more like a penny than a dollar you have to try harder to while looking a customer ahead. That is exactly what Wienerschnitzel, the world’s largest hot dog chain with 333 locally owned restaurants in 11 states is doing. Wienerschnitzel has been chosen as the official corporate sponsor of the 2019 National Student Advertising Competition (NSAC) for the American Advertising Federation (AAF).

This is an outstanding opportunity for Wienerschnitzel according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Few people know this but Wienerschnitzel has franchisees today who have previously won this award back in their college days.

Wienerschnitzel like previous sponsors Nissan, Snapple and Yahoo! will provide a “real-world” marketing assignment to advertising and marketing students at over 150 colleges and universities in the U.S. who will develop and pitch an integrated campaign to a panel of judges. Wienerschnitzel’s specific assignment, which will focus on hot dogs, will be revealed later this year.

Doug Koegeboehn, Wienerschnitzel’s chief marketing officer stated It’s going to be amazing to have the brightest minds at the top colleges work on our business,” "In addition to being the largest hot dog chain in the world, this family-owned brand has demonstrated a deep-rooted sense of responsibility to its customers and the communities it serves, and we are proud and honored that Wienerschnitzel is the 2019 sponsor of the National Student Advertising Competition. 

The competition represents advertising, marketing and media disciplines. How is your brand reaching out? Are you looking a customer ahead? Wienerschnitzel is doing all of the right things to drive top of mind awareness, whole edifying the brand to tomorrow’s customers today.

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.