Chick-fil-A
wants to put food on you dinner table if you buy it in the drive-thru cooked or
even if you want to go home and cook a ‘home cooked meal”. Chick-fil-A
is selling meal kits at 150 test stores in and around Atlanta, GA with menu
items that are easy to prepare, flavorful, and fresh.
According
to Steven Johnson, the Grocerant
Guru® Chick-fil-A is the first fast food-chain to sell meal kits and he
insist that it is a natural branded line extension that will garner industry
buzz and be a key undercurrent driver of a new grocerant niche business model
that is being developed at fresh fast food restaurants.
Michael Patrick leads the
company's Mealtime Kit program for Chick-fil-A stated "We're good at serving
high-quality chicken," "If you want chicken in your meal kit, we want
you to think of Chick-fil-A." According to Patrick their meal kits are
straightforward, family-style favorites like crispy Dijon chicken, chicken
parmesan, chicken enchiladas, chicken flatbread and pan roasted chicken with
greens. Naturally, it's all chicken, and that's no accident.
Patrick
says Chick-fil-A has an advantage. "Customers are already coming to us for
food, so the opportunity to be convenient — solve two meal problems in one
visit — is the definition of convenience," Johnson agrees saying the brand
‘halo’ Chick-fil-A customers place on the brand are a natural platform to build
incremental sales. .
Foodservice
Solutions® Grocerant ScoreCards tell us that at 4PM 64.7% of consumers do not
know what’s for dinner and Patrick says that "We're solving that 4 p.m.
problem." Is your business model expanding? Is your branded selling an
incremental meal to your customers? Why
Not?
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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