Grocerant Growth & Grocery Stores A Mix & Match Success Clue

Consumer are finding there way to into the grocery aisle looking for Ready-2-Eat and Heat-N-Eat fresh prepared food that can be Mixed and Matched meal components that bundled into a customized family meal according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

According to recent research by Retail Feedback Group (RFG) Over the past year, fresh foods have been finding their way into online grocery shoppers’ virtual carts at a booming rate. Which is just one of the reasons chain restaurants customer counts continue to decline according to Johnson.

The share of customers buying produce and deli meat/cheese online has jumped 50% from last year, RFG’s 2018 U.S. Online Grocery Shopper Study found. Other fresh categories where consumers have ramped up online purchases include seafood (+46%), meat (+40%), bakery (+36%), and prepared foods and meals (+27%).

Overall, the percentage of shoppers buying groceries online is up 26% from a year ago, the report said. Categories seeing gains included natural/organic, ethnic/international and floral, while the share of customers buying online declined in health and beauty aids, nonfood items, pet food and nutritional supplements online.

Retailers must be mindful that customer relevance means give customers what they want.  Today, according to Johnson customer relevance can be found at the intersection of grocerant niche Ready-2-Eat meal components that can be bundled into a perfect meal and technology.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/