Consumers are dynamic not static, times change, and
consumers evolve according to Steven Johnson,
Grocerant
Guru® at Tacoma, WA based Foodservice Solutions®. However, back in the day when Alice
May Brock said: “Tomatoes and oregano make it Italian, wine and tarragon make
it French, sour cream makes it Russian, lemon and cinnamon make it Greek, soy
sauce makes it Chinese, garlic makes it good.” She was right. Today, consumer mix and match those items
into one customized family meal and that’s is What’s for Dinner.
What Alice May
Brock was envisioning, is today’s convenient meal participation,
differentiation, and individualization. Each
continue to be a pillar of the grocerant niche Ready-2-Eat and Heat-N-Eat fresh
prepared food sales success in the minds-eye of the consumer. According to Johnson they are also is the
recipe for incremental retail food success in 2018 and 2019. Foodservice
Solutions® October, 2018 Grocerant ScoreCards indicate that 83.2% dinners
service at home have at least one fresh prepared meal component.
Meal components allow customers to select from
Italian, American, French, Russian or Greek and utilize the components at home
any way they like. The new American meal
can be a composite of any prepared food components that the individual may want
and they can mix and pair them any way as well.
Despite the undercurrents of political rhetoric, the
United States is a melting pot of people from all over the world, with
different cultures, traditions, and flavor preferences. The new American meal is a melting pot of
flavor and empowered choice. Meal
components that can be mix and matched for home consumption are integral to
retail foodservice success.
Fresh prepared and portable Ready-2-Eat and Heat-N-Eat
foods are now available for all.
Consumers however are now expecting to find grocerant fresh prepared
meal components just about anywhere they shop.
Including furniture stores the
ilk of Ikea, Convenience stores, Drug stores, Grocery stores, Restaurants,
Mobile trucks and they expect them to just be waiting for the taking. When developing new menu items do you
consider where the food will be consumed?
Consumers have been exposed to a plethora of
flavors and have not the time to master the skill of cooking each. The rapidly growing grocerant trend is
empowering the consumer to establish new customs and traditions in eating
better, more flavorful food. The
Grocerant niche is about convenient
meal participation,
differentiation
and individualization.
Here is
our success clue for today: 83.7% of consumers what to eat their meal in front
of their 65 Inch HDTV. However, they are
willing and want to buy their favorite meal component from a restaurant, brand,
grocery, drug store, or furniture store of their choosing and mix and match the
components into a perfect family meal.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a brand leveraging integration
strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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