Lost in a
quagmire of yesterday’s messaging and today’s consumers Hy-Vee stores are all
to large for today’s consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice
Solutions®.
Many of the
legacy Hy-Vee store footprints are about 85,000 Square Feet even the new ‘Fresh
& Fast’ concept is 10,000 Square Feet?
We ask why? Just how fast can it be to wander around within 10,000SQFT
looking for one or two items?
Here is a
conundrum I get asked all of the time. What
is it retailers so desperately seeking to move from selling food that consumers
want to stock a pantry to food for customers dinner don’t get? The answer is
very simple. It’s all about time for the
consumer. Consumers are attracted to
fresh and fast. Let’s face it a
10,000SqFt store is not about fast.
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in
the Grocerant niche. Contact: Steve@FoodserviceSolutions.us
or 253-759-7869
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