Limited Time Offers's Help in Winning the Battle for Share of Stomach
Success leaves clues and partnerships edify brand relationships better
than most food retailers understand according to Steven Johnson,
Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The undercurrents of food industry buzz and
success are grounded by the Kellogg’s
partnership with Carl’s & Hardee’s restaurants.
Renewing
last year’s successful Limited Time Offer (LTO) this year Carl’s Jr. and
Hardee’s announced the official limited-time return of the fan-favorite
Kellogg’s Froot Loops Mini Donuts starting on Monday February
25.
Remember how
things went last year. Well, they SOLD
Out. After selling out just weeks after
first launching in 2018, the Froot Loops Mini
Donuts are back by popular demand. Bringing a fresh spin on a
nostalgic breakfast favorite, these donuts are perfect for snack time and
beyond. The popular menu item comes in the five iconic colors of your
childhood: red, blue, green, purple, and yellow.
Froot
Loops Mini Donuts will be available for a limited time at participating Carl’s
Jr. and Hardee’s locations starting at $1.99 so get in line to get yours.
Food retailers today must
understand that customer relevance is elevated when two brands build off each
other complementing consumers preferences. Is your brand is searching for the new electricity to help drive the brand
forward. So,
just what is your brands new
electricity? According to Johnson, “Brand relevance is in part driven with
innovation in new food products in combination with new avenues of distribution
all of which are the platform for the new electricity.”
Johnson
stated “that in my minds-eye the new electricity must be very efficient for the
supply and includes such things as fresh foods, free food / sampling, beer,
developing brands, unique urban clothing, grocerant positioning, Fresh
food messaging, autonomous delivery, cashier-less retail, plates, glasses,
cash-less payments, digital hand-held marketing.
All
retailers to survive the next generation of retail must embrace the artificial
intelligence revolution while simultaneously embracing fresh food that
is portable, fresh, with differentiation that is familiar not different.
Success does leave
clues are you looking for a new partnership to drive sales? Are you ready for
some fresh ideations? Do your food marketing ideations look more like yesterday
than tomorrow? Interested in learning how www.FoodserviceSolutions.us
can edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us
or visit: www.FoodserviceSolutions.us
for more information.
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